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Nanyang Optical Company Strategy

Nanyang Optical Company Strategy Diagram Nanyang Optical is an entrenched organization in Singapore, with over 30 years of involvement...

Monday, May 25, 2020

The Legacy Of Abraham Lincoln - 1044 Words

Abraham Lincoln was a great president and did a lot of great things for this country that have impacted us to this day. He was born on February 12, 1809. Growing up on the farms of Kentucky and Indiana. As a kid he always wanted to have a great education and had a passion for books. His mom encouraged him to pursue his dreams to learn but his dad was against it. His mom died when he was nine and his stepmom continued what his mom did and encouraged him to pursue with his education. Lincoln moved to New Salem he worked as a shopkeeper and postmaster. He soon was involved with politics and was a supporters of the Whig Party. Lincoln was not the only one that opposed the spread of slavery to the territories. Henry Clay and Daniel†¦show more content†¦He was a congressman and unpopular in Illinois because of his strong stance with the war with Mexico. He returned to Springfield in 1849. Douglas was a leading Democrat in congress and pushed through the passage of the Ka nsas-Nebraska Act (1854). This act declared that voters of each territory had the right to decide whether the territory should be slave free. On October 16, 1854, Lincoln went in from of a large crowd in Peoria, denouncing slavery and it s extension and calling the institution a violation of the most basic tenets of the Declaration of Independence. In March 1861 he was inaugurated in seven southern sates and seeded into Confederate States of America after being Union. Lincoln ordered a fleet of Union ships to supply South Carolina s Fort Sumter in April. The Confederates fired on the Union and the fort. This was the beginning of the Civil War. After a defeat in the battle of Bull Run, Lincoln called for 500,000 more troops. He learned quickly about the war in the beginning and had better strategies and tactics. He had a better understanding on commanders. Union victory of Antietam on September 22, 1862 made the president very confident enough to reshape the cause of the war from union to abolishing slavery. On January 1, 1863 he issued the Emancipation Proclamation. This stated that if you were held as a slave henceforward shall be free.

Friday, May 15, 2020

Henry V, By William Shakespeare - 991 Words

The Real Henry V Through the play Henry V, by William Shakespeare, Henry is portrayed as a King who is well organized, and in complete control of his command. In the end of the play a different personality of King Henry is exposed. Catherine’s King Henry is vulnerable, and almost begging Catherine to be his wife. This Henry that is trying to woo Catherine doesn’t seem like the real Henry, he seems vulnerable, and self-conscious. When examining Henry throughout the play he is in control, his moves are strategically planned. The Henry that comes to life at the end of the play is not the Henry the audience has come to know, he is disheveled and at Catherine’s mercy. The real Henry the play describes is not the Henry from the end of the play. The Henry that begs Catherine for her hand in marriage seems like a different person than the Henry V that is a pillar of strength and in control for the rest of the play. The real Henry is in complete control, his every move is strategic, and planned. In the end his begging Catherine might be part of his elaborate plan to gain control of France which was his ultimate goal. King Henry V declares rights to the throne of France. He declares war and a right to the throne of France. When dealing with the face of war, and Talking to his men he is in control and expects them to live up to the legacy their fathers left to them. â€Å"Whose blood is fet from fathers of war proof/ Fathers that like so many Alexanders?† (Shakespeare, 3.1.18-19 1504.)Show MoreRelatedHenry V By William Shakespeare1060 Words   |  5 Pagesrecounted in Henry V by William Shakespeare, the English infantry was at an overall disadvantage; England was outnumbered 5:1 and had an incapacitated and unskilled army. Despite this, the English were victorious in their crusade as a result of the leadership of King Henry V. He was able to capitalize on the disadvantages of his soldiers by inspiring motivation through the use of powerful spe eches, personal connections, and invaluable incentives. To inspire the English soldiers, Henry V delivered twoRead MoreWilliam Shakespeare s Henry V1445 Words   |  6 Pagesought to be or were born into. William Shakespeare’s Henry V, narrates the story of one of England’s greatest monarchs. Shakespeare, exploits a specific time period in Medieval History, The battle of Agincourt, France versus England, in Henry’s lead to what we sought and claimed the French Crown, to whom he was denied his but later culminated on win win in The Battle of Agincourt, and in his marriage with Katherine of France, King Charles VI daughter. Shakespeare who’s considered to be a liberalRead MoreHenry Iv And Henry V By William Shakespeare1602 Words   |  7 PagesIn Henry IV and Henry V by Shakespeare, a father and son have diametrically different reigns as king. While both kings are politically savvy and gain the favor of the people, only one, Henry V, has the divine right of kings. The divine right of kings is the belief that power is instilled in them by God and rebellion against them is considered a sin. The influence of divine intervention is shown through the punishment and guilt of Henry IV and the success of Henry V. The rule of Henry IV illustratesRead MoreWilliam Shakespeare s Henry V, The Victorious King Henry1310 Words   |  6 PagesFollowing the battle of Agincourt in Shakespeare’s Henry V, the victorious King Henry sits down for a meeting with Charles, the King of France to discuss the aspects of peace. During the negotiation, Henry asks for a private meeting with Katherine of Valois, the princess of France. In this, Shakespeare sets up a dialogue with dual interpretation, both existing simultaneously. The first, is a scene based on a plea for love. The second, however, suggests that each person is representative of a largerRead MoreThe Historical Accuracy of Henry V by William Shakespeare Essay2120 Words   |  9 PagesHistorical Accuracy of Henry V  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Henry V, written by William Shakespeare, is by far one of his more historically accurate plays. This play is the life of young King Henry V, who ascended to the throne after his father, Henry IVs death. These times were much different for England, as Henry V was a noble lord whom everyone loved, whereas angry factions haunted his fathers reign. Shakespeare portrays a fairly accurate account of the historical Henry V, but certain parts areRead MoreThe Role of the Chorus in Henry V by William Shakespeare Essay1172 Words   |  5 PagesThe Role of the Chorus in Henry V by William Shakespeare The role of the Chorus in the Shakespeares play, Henry V, is significant. Due to the subject matter that the play deals with, it is hard to present in the way that it deserves. The Chorus helps the audience follow the play by helping them to picture things as they were through the use of imagery. It uses descriptive language in describing events that take place in the play. The Chorus also helps in making the plot of the play flowRead MorePolitical Philosophy Of Henry V, By William Shakespeare875 Words   |  4 PagesHenry V demonstrates his ability to make all of his men feel valued and equal by saying â€Å" If we are mark’d to die, we are now doing our country loss; and if to live , The fewer men, the greater share of honour, which means that he is encouraging them to fight with a stride of pride and if they go down in flames so be it, own that moment. Also i would like to include that Henry V is making each and every one of them feel special by giving them a pep talk . Henry V led by example, situating himselfRead MoreWilliam Shakespeare s Julius Caesar, Hamlet, And Henry V2709 Words   |  11 Pagescharacterizes this more than William Shakespeare in the early 1600s. His plays highlight the internal moral struggle that every man goes through, the concept of what is right and what is wrong in a world that is full of gray areas. More specifically he deals with the concept of honor and morality in several of his plays. Julius Caesar, Hamlet, and Henry V, to a lesser extent, deal with how men handle these and can reconcile otherwise heinous acts. Now, being well aware that Shakespeare does not account forRead MoreHow Shakespeare Portrays the Character of the King in William Shakespeares Henry V1377 Words   |  6 PagesHow Shakespeare Portrays the Character of the King in William Shakespeares Henry V By writing this play, Shakespeare was hoping to inspire the people of England because at that time there was a possible threat of war from Spain or Ireland. He was trying to create the feeling of patriotism so writing about Henry was a good idea because he was the epitome of a brave, courageous king. He was able to inspire his men to great victories such as the Battle of Agincourt, whereRead MoreWilliam Shakespeare s Henry V, King Henry And The French Invoke Its Constitution957 Words   |  4 PagesWhat constitutes honor in society? In Henry V, King Henry and the French invoke its constitution to incite men into war. Although the reasons that the English and French countrymen fight differ, the thought of honorably serving their countries stands alone as enough impetus to thrust both onto the battlefield. But how can honor command such incentive? The answer stems from individualistic pride. The characters in Henry V see how, as a collective, society has objectively agreed that service to one’s

Wednesday, May 6, 2020

Rejecting the Myth of Colorblindness in Education

Colorblindness is a defect in the perception of colors, caused by a deficiency in specialized cells in the retina that are sensitive to different colors. The term is often used today during political discourse, often by members of some factions of liberalism, when claiming that one’s race should be irrelevant to any decision making process. It is a form of moral posturing; that one should see an individual as simply an individual, but not as part of any larger group or culture. As if this philosophy will enable us to bridge any gaps between races, this thought attempts to focus on how we are all the same, rather than how we differ. Teachers and administrators are required to complete coursework pertaining to multicultural education†¦show more content†¦Furthermore, Christina Judith Hein, in Color-Blindness vs. Race Matters claims that a common goal cannot be that every individual is treated the same, regardless of their race, gender, or age, but rather, these dif ferences require different responses within the social framework with certain norms and values. Reactions to an individual must be specific to that individual’s needs. In the collateral-collectivist cultures (African-American, Hispanic and Asian), emphasis is placed on the family, above all else. This means that in these cultures, even education is second to the needs of a family. When teaching children from these cultures, it is important not be ethnocentric, but rather understand the structure of their cultures. As teachers, we cannot be colorblind; for it is a disservice to those we teach. Hatred, abuse, social injustice, and general dislike of an individual or group will never be controlled or extinguished through any means of education or political mandate. These terrible practices are part of the human frailty of life, and can be found among every ethnicity and culture. While it should never be condoned, it cannot be eradicated. In The Multicultural Cult, Thomas Sowell argues that cultural differences matter and always have. He claims that the â€Å"multicultural cult† is one that believes it can improve the education and economic status of a group simply by immersing them in another’s culture. Trying to equate colorblindness with

Tuesday, May 5, 2020

Developing Yourself free essay sample

In order for us to identify where we want to put energy for our own development, it is necessary to develop what Inglis (1994) calls an ‘Extraordinarily realistic self-image’ (ersi). You need this so that you can be sure that your dreams, goals and plans are built on a sound foundation. It is only then that you can consider how you would like thing to be in your future. The outcome of your self-assessment should lay the grounds for your next round of Continuing Personal Development.Personal Development is a strategic and beneficial tool in creating a strong base for any business. In a recent survey it was identified that 69% of people who work in a Human Resources role feel that CPD is highly important to their career path It helps identify your strengths, how you will grow with your chosen area, it is an example of intrinsic motivation and commitment to lifelong learning and developing yourself in your Human Resource field. We will write a custom essay sample on Developing Yourself or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are six specific areas in which you must look at in order to gain a truthful understanding of what stage you are currently at and where your next steps will be these are: work itself, reflection by self, feedback from others, individual psychometric and self-diagnostic testing, Organisational metrics and Professional Metrics such as the CIPD Professional Maps. Having your own CPD strategy will shape and develop your career path one of the most beneficial tools you can help develop yourself in order to understand your learning and understanding of Human Resources.It is crucial that we look at the Professional areas defined by CIPD map: Leading and managing the Human Resources function is specific to the role I want my career to move into it is vital to my CPD journey that I develop strengths and skills in this area. In order for me to progress in a HR function and role I must detail my development and skills around that sited and deemed necessary by the CIPD. We can look at th e professional behaviour of stewardship when we talk about this area as it encompasses courage to challenge and role model as its two specifics.These two behaviours are crucial in my development as a HR professional in this area for in order for a team to see me as someone who can lead and manage they need to understand and see that I am able and willing to challenge managers on items to support the staff along with the business also to be seen as someone who is approachable, listens and understands to be able to fulfil the title role model. If you provide consistent support and dedication to the work force along with the anagement team you are able to demonstrate that you get things done for them as well as for the business then you will be identified by your peers as a role model. Challenging me to undergo further study and development to attain these skills is integral to my success. Strategies, Insights and Solutions is another valuable area in which we understand continuing personal development is a must, one needs to understand new trends and experiences to be able to understand the workforce they support.Having a strong insight into HR and the impact of the media and socio economic factors upon the team lets you understand the approach needed in each incident or eventuality. There are specific behaviours that lie within this area of learning and development on the professional map which I feel are support and adapt too many of the situations or external factors we encounter. Being curious gives you a natural skill to look deeper into situations and challenge.This skill is necessary in you role as advocate and impartial adviser in any Human resource situation, developing your listening and analysing skills so that you do not discriminate or dictate in any issue that may occur such as a grievance or dismissal where you need to be able to search out and dissect all sides and witness detail in order to be able to make the right decisions. In these types of situations the behaviour of decisive thinker also has strong impact upon such incidents. In this area the Behaviour of Skilled influencer is another skill which I would strongly recommend each HR professional to develop as your role in any organisation is one of support and advice, you will often need to justify and support the steps that you feel it necessary to take to a manager or individual who does not have the insight and knowledge of legislation that you have. This lack of knowledge of their behalf can be somewhat detrimental to an organisation but if you possess the strong behaviour of Skilled Influencer you can make sure they follow the correct policies and procedures to protect all involved.In an ever-changing world of Human Resources you have to be up to date with all legislation and have a pipeline of solution to each eventuality that can occur in your individual sectors along with the outside world. These two professional areas are the underpinnings of the other eight areas on the Professional Map these two give you the most transferable knowledge and skills that support you in your chosen HR field and it is vital to your development for you to strive to update you knowledge in these areas.Out of the eight other areas in the Professional Map I feel that there is a strong need for continued professional development in Performance and Reward. It is vital to any organisation that you recognised your workforce on a regular basis not only for doing their job to a high standard but for the little extras they carry out and their personal goals and achievements on a person by person case. It is one of the areas in which the Behaviours of Operational Excellence can be demonstrated and strengthened to show understanding and knowledge or people and their impact. The behaviour driven to deliver can be established within this area when implementing a recognition programme within your organisation you need to demonstrate to your workforce that you will be consistent and upkeep the reward on a permanent basis that you can supply them with something that they too will want and desire, it will empower them to develop themselves in their business area in order to be recognised as all people strive to be recognised and statistics show that reward plays a vital part in staff morale.This area shows your collaboration skills and how you need to strengthen them for your development as you would need them in gaining nominations and support for a scheme. Collaboration is a strong skill that would also be demonstrated greatly in the first two professional areas being able to gather information within different domains and departments in order for you to be competent and confident in the data and strategies you empower and develop.Recognition and reward ca n get old and tired which has a negative impact upon an organisation and the belief by its team in it future. There is a vital need for you to keep up to date on new ways to recognise and reward your workforce that aligns with the current trends and developments. You must be able to implement such idea that you are able to upkeep in order to let the team know and understand their importance in the organisations life span and future growth.All three of these professional areas let you demonstrate the behaviour Personally Credible, the CIPD websites defines this as: Builds a track record of reliable and valued delivery using relevant technical expertise and experience and does so with integrity and in an objective manner. This behaviour is supported by the values and diverse ranges of development you undertake and how you manage to implement you knowledge in a variety of ways to demonstrate that you are a person who gets things done and to a high standard.

Sunday, April 12, 2020

An Analysis of Rip Van Winkle Using Psychoanalytic and Archetypal Criticism Essays

An Analysis of Rip Van Winkle Using Psychoanalytic and Archetypal Criticism Essays An Analysis of Rip Van Winkle Using Psychoanalytic and Archetypal Criticism Paper An Analysis of Rip Van Winkle Using Psychoanalytic and Archetypal Criticism Paper Essay Topic: Literature Rip Van Winkle When reading â€Å"Rip Van Winkle† by Washington Irving for the first time, one would get the impression that something bad and awkward is bound to happen to people who are controlled by their feelings and curiosity. In a way, this short story symbolizes the improvement of a young nation and its transformation to a free and democratic country. But, in it, there are certain people who don’t take notice of the political and historical changes, and as a result, they do not fit into the new system, leaving the impression of being odd and old. Rip Van Winkle is one of those people, and if we read the story from psychoanalytic and archetypal points of view, we will see that he was actually happy to have been asleep for 20 years. â€Å"Rip Van Winkle† answers some questions, such as the one taking into consideration Winkle’s absence from home for 2 decades. One of the answers suggests that a man, who only cares for himself, would eventually end up losing his wife and family. Another answer suggests that if someone sleeps or drinks for 20 years, he or she is not a terrible person, as long as the village is his/her friend. But, this story may also relate to a soldier’s struggle to adjust to society, after his return from war. We know very little of both Winkle’s intimate life and his hidden desires. But, with the help of Freuds concept of id as the â€Å"home† of the irrational, instinctual and the unknown, we can interpret Rip Van Winkles appearance in public. We know that he’s loved by the whole village, and that he’s happy in making everyone else around him happy. It is safe to say that he’s popular, a model citizen. But, this is not the case in his house and with his family, because he doesn’t care about them, as seen in paragraph 8:â€Å"Rip was ready to attend to anybody’s business but his own; but as to doing family duty, and keeping his farm in order, it was impossible. † He doesn’t work, nor attend his family. Laziness is considered a sin, but Winkle doesn’t have a guilty conscience about it or the abandonment of his family, and he â€Å"blames† his wife for the way he is. So, the contrast of his public and private life seems to be the same as the contrast between his impulses and the duty he has as a father/husband. Any reader would conclude that either Rip doesn’t love his wife or he is an immature man, incapable of handling his marriage. Winkles psyche controls the logical and rational, and his ego is probably the reason why he doesn’t divorce or harm his wife, or even himself. It is also the reason for his good standing with the other villagers, as it tells him that they would repay him in time. They really repay him, and Winkle is spared from complete anonymity when he returns home after 20 years, as seen in paragraph 56: â€Å"an old woman, tottering out from among the crowd, put her hand to her brow, and peering under it in his face for a moment, exclaimed, Sure enough! it is Rip Van Winkle- it is himself. Welcome home again, old neighbor. - Why, where have you been these twenty long years? † The final challenge that awaits Winkle is his attempt to be completely accepted in the society again. We, as readers, never know if he actually slept for 20 years, but we are not given any other choice. Winkle tries to redeem himself from his past sins by becoming a recognized legend. However, Winkle’s superego suggests that his disappearance is immoral. And yet, he gets a second chance after coming back from the Catskill Mountains. Without any effort, he becomes a respected man; his long absence justifies his political ignorance, and he even becomes a symbol of the village. We realize that his 20-year sleep has only cost him his wife. Maybe that’s what he always wanted: to live a carefree life, without working, taking care of children, or having an intimate relationship with a person he never really loved. But this desire is never revealed and we only see him as someone who follows the principles set by society. Since divorce is not an option at the time, it is best for Winkle to simply disappear. He could have also become grumpy and antisocial, but that simply isn’t his style. The story doesn’t have enough elements for us to apply Freuds Oedipus complex, but there are some interesting facts, like the one that Winkle â€Å"kills† his life while living with his family. Also, Dame Van Winkle is portrayed more like a mother, than a wife: â€Å"whenever her name was mentioned, however, he shook his head, shrugged his shoulders, and cast up his eyes; which might pass either for an expression of resignation to his fate, or joy at his deliverance† (paragraph 61). From this, we can assume that Winkle probably hated her. He even reflects about the new-found freedom from his wife (the other freedom being the freedom from the old society) in paragraph 61: â€Å"he had got his neck out of the yoke of matrimony, and could go in and out whenever he pleased, without dreading the tyranny of Dame Van Winkle. At the end of the story, the old Winkle is dead, and we have a new, regular citizen of a new nation. But, in order to reach this independence, he had to distance himself from his family, and disappear into the mountains. He goes there with the excuse of going squirrel hunting, but ends up falling asleep: â€Å"one taste provoked another, and he reiter ated his visits to the flagon so often, that at length his senses were overpowered, his eyes swam in his head, his head gradually declined, and he fell into a deep sleep† (paragraph 24). As a conclusion, Winkle’s disappearance was the best thing that could happen to him. While the people of the Dutch community had to fight a war, Winkle was sleeping, and woke up only to witness a completely new life, with a new type of government and without any family or private duties. He didn’t suffer any serious consequences, with only his physical appearance being a minor problem. In other words, he found a perfect, and yet simple solution to his â€Å"lifelong† problem. Archetypal criticism may also help us in analyzing this short story. A symbol which appears throughout the story is the tree. In more than one occasion, Winkle visits a group sitting under â€Å"the shade of a large tree. In order to escape from his wife, he would often go to the forest, and â€Å"here he would sometimes seat himself at the foot of a tree† (paragraph 16). He also falls asleep there. According to Wilfred Guerin, the tree is a symbol of immortality and regeneration (Guerin 152). That’s probably the reason why Winkle comes back home after 2 decades of i dleness in Nature and is not hurt by Nature’s elements. The tree where Winkle spends time may also be connected to the tree of life, which keeps people alive even if they do not care for their families or marriages. Dame Van Winkle resembles a terrible mother in her husband’s eyes. Having this in mind, we can say that she represents both sex and death: her husband is afraid of her and the fear leads him to emasculation. As a result, we see that Winkle is not interested in his wife as a woman, and regards her more as a monster, a witch. However, if she’s mad at him for his laziness and refusal to find a serious job, she would be a representation of the Earth, its fertility and abundance (a good mother). But in reality, besides protecting her children, she terrifies Winkle and constantly provokes him, so we can consider her as being good and bad at the same time (Guerin 151). At the end of the story, we see that Winkle becomes a respectable old man, or a symbol of wisdom and knowledge. According to Jungian archetypes, he tests the moral qualities of others. However, not everybody sees him as a wise man, which is clearly revealed in paragraph 57: â€Å"some were seen to wink at each other, and put their tongues in their cheeks; and the self-important man in the cocked hat, who, when the alarm was over, had returned to the field, screwed down the corners of his mouth, and shook his head- upon which there was a general shaking of the head throughout the assemblage. So, we have a situation where Winkle doesn’t end up left out by his community, but there are suspicions over the credibility of his story. Therefore, he closely follows the pattern of a hero, and is a kind of a sacrificial scapegoat. One of the most important symbols in the story is the birth of a new nation, something which was completely new for those of European origin. Again we have Wi nkle as a scapegoat, because he represents all the old European traditions that must be extinguished in order for the new nation to grow. Everybody must work to form and support the new government and keep the country’s independence. The old ways of thinking and living are long gone. While Old Europe was in a deep slumber, its colonies woke up, one by one. The group of pseudo-philosophers, formed by Winkle and his friends, represents the Old World and its â€Å"process† of doing nothing, while the colonies grow more and more independent. As a consequence of it, the transformation of Old Europe was something inevitable, and it changes, much like Rip Van Winkle. In this story, we can also try to identify Northrop Frye’s four mythos. In the beginning we have a romantic (summer) phase, as Winkle is loved by all the villagers. What follows is the anti-romantic, satirical and ironic phase (winter), when we discover that Winkle is miles away from being the perfect husband and father, probably because of him having regrets about his marriage. After that, we have a comedic situation (spring phase), expressed by his â€Å"adventure† on the mountain and his falling asleep and waking up 2 decades later. But, it all ends in a somewhat tragic note (autumn phase), because when he comes back to the village, Dame Van Winkle is dead, Winkle’s daughter doesn’t recognize him and even the villagers, who respect Winkle, don’t believe his story. Although Winkle doesn’t experience this as a tragic situation, any common sense would. All in all, if we follow Fryes scheme, this short story is rich with irony, because even after Winkle finds out about the death of his wife, he doesn’t want to know anything about her. At the same time, he has to prove the credibility of his story. By reading â€Å"Rip Van Winkle†, one may come across several interesting facts: that the Dutch, not the British, represent Europe; that an implausible story required some proof of its credibility, so that people would find it plausible or funny; that back then, people were equally interested in politics, as they are now†¦ But, what was most important for me was the fact that by reading this story, besides enjoying it, I could also try and analyze a complex character, a character leaving the impression of being happy at first sight, but having problems that are very much present even today. No matter how you look at it (as a story of a disillusioned husband or the representative of an old, changing nation), â€Å"Rip Van Winkle† is an enjoyable short story by Washington Irving, a thought-provoking work leaving a lot of space for discussion and comparisons to the people and nations of today.

Tuesday, March 10, 2020

buy custom The Use of Sex Appeal in Advertising essay

buy custom The Use of Sex Appeal in Advertising essay As a 90s baby I have grown up in a world full of diverse, creative advertisements. However, recently, I have found myself having to ask what each commercial, magazine spread, or billboard is really trying to sell. Advertisements targeting males with disposable income have slowly shifted from selling products to selling the idea of sex. This, in turn, has raised some controversies over the real objectives behind these ads. Discussion Sexual positions are of central focus in how the majority of these ads are portrayed, consequently setting a new standard for marketers. Dolce Gabbanas recently published ad selling their line of fragrances features three men and three women, all of who are naked. Whereas these sexual positions prompt many men to view the ad with an increased level of interest, deviates from the norms surrounding sexuality. The men, while showing off their bodies, stand independent of one another while the women are touching either themselves or each other. From what is observable, the manner in which the nude men and women pose does not only instantly catches the eye, but it proceeds to suggest that by using the firms fragrance, one is bound to attract attention from women. Secondly, Levis redefines the art of promoting its men jeans by giving the ideas that promote oral sex, stating that women get front row action and that their designer jeans are for her eyes. This blatant use of sexual connota tion is geared toward younger, white males and left little room for misinterpretation. For instance, individuals familiar with oral sex will most likely go for such an outfit simply because of the ideology in the message. However, it appears some large companies still advertise their products only through means of creative connotations; the mainstream ad will contain some level of sexual implication. In the majority of these ads, the models face is rarely shown. Abercrombie and Fitch show two young women gently touching a fit, shirtless man and enjoying every moment of it. Being an experience that most young men would love to have, the mans face is concealed by the arms of the women. Overall, the sole purpose of this tactic is to allow the male audience to more easily place themselves in the shoes of the model and thus by identifying themselves with the products they are likey to purchase it. . Another such example is shown in one of the many Axe advertisements, which attempt to demonstrate what they call The Axe Effect. By writing show me on the doll where the sorority girls touched you, the company indicates that the viewer of the ad is the doll whom represents a man that had been touched by several young women. This easy fabrication of reality inclines many young men to buy a product based on the presumption that it would attract young, sexy women. In addition, most of these ads, apart from going beyond the moral barriers, they fail to provide a direct link between what they show on their images and what they are promoting. This, for instance is justifiable when one looks at a young man posing as a woman squats as she gazes at the mans waist. On the image it is written Front row action and For her eyes Another ideal example to show how sex sells products is the advert by Dolce and Gabbanas depicting men and women touching and making suggestive contacts fails to create a clear relation between the lotion and what the images. Furthermore, women are known to make the most appearance in most of the ads than men do. Taking a close look and thinking outside the box, the image of a dish set in a particular manner is suggestive. One clearly understands that by placing such an image, men would want to associate with such food and in the process; his free will of decision is tilted by lust. In my opinion, these ads create the impression that nudity is the best way to get the attention of most men and women. This gives us the idea that most individuals are immoral in nature. The idea that men have relatively minimal criteria for what they desire sexually is of significant importance when it comes to most marketers deciding how their adverts meant to catch mens attention will look like. Men are said to be interested in a womans outward appearance, thus if a woman is portrayed as being young, attractive and healthy, they are considered desirable. This idea suggests that, to some extent, the male gender has a narrow view as far as beauty and sexuality is concerned. Therefore by designing an ad with a woman holding out a doll and with inscription like, show me on the doll where the sorority girrls touched you, we get the idea that there can never be any other part in a mans body to bring sexual desires as is suggested by the writings. On the other hand, it is widely believed that most women want more than appearance and looks, thus the use of sexually appealing ads on women may not yield a similar result as it does in their male counterparts. This is primarily what drives most men to spend a vast sum of their disposable income on such products. This may explain why most of the images subject to our analysis can be said to be aimed at men. Even though a mere look at a well built man on an ad, either in a billboard or on a magazine is bound to elicit some kind of sexual reaction instinctively but they are less likely to get the urge to engage in sexual activities. The society views women as objects of desire and they form a vital part of advertising world. In a social context, it suffices to say that women on the other hand are aware of mens weaknesses as far as how they affect them with their physical appearance. Furthermore, it may sound funny to conclude that the producers main objective of using an image shown by image showing a meal on a plate was to suggest to its potential consumers that just like a woman would be, the meal is equally satisfying. Such images may be considered gross but different people have different interpretations. Conclusion In the US, for example, most of the sex appealing ads have women as the captivating objects and intrinsically portray them as objects of desires. On the contrary, although a mans healthy body may be used; it is often portraying romance and not really depicts the idea of sex. This shows that for ads aimed at catching mens attention, sex is of primary focus, as it has no many obligations as commitment and difficulties. Therefore, the idea of using women as a catch for men gives a clear idea of exactly how women are regarded in the society. Advertisements although by using women more often than not, have an influence on society that ultimately objectifies women. Considering the fact that whereas for a man all it takes is a beautiful picture of a woman on a magazine, women desire more than appearance, it means that women serve the purpose of satisfying mens undying sexual desires. Buy custom The Use of Sex Appeal in Advertising essay

Sunday, February 23, 2020

Did the possession of nuclear weapons prevent war in Europe after 1945 Essay

Did the possession of nuclear weapons prevent war in Europe after 1945 - Essay Example There is no doubt that presence of nuclear programs and weapons enabled Europe to take wise decisions after 1945. The best example of European ‘wise decisions’ is no nuclear war has taken place since 1945. If we talk about the nuclear battlefield in the context of British Government, we would analyse the British Army of the Rhine spent much time and effort in trying to imagine what such a battlefield might look like and in preparing to cope with it. The main reason was that British Government was in debt to the USA, due to which it reduced its armed forced to one million soldiers. Beside this, all European countries were aware of the haphazard of nuclear war, since the bombing of ‘Hiroshima’. During the 1950s and 1960s these efforts were taken very seriously, which involved two steps: possessing advanced nuclear weapons and visualising war with and without them. Of course war cannot be fought without them, which means war fought with nuclear weapons. ‘ Hiroshima’ bombing is a sample view, which is still giving birth to the haphazard of a single nuclear bomb. In the context of war at the strategic level the first response was to emphasise ‘counterforce’. Soviet weapons were the strategic targets and senior commanders still talked as though a nuclear war could be ‘won’. Then the danger of this approach dawned with the development of Soviet Union the means of delivering a massive blow against the United States, so the notion of 'riding out' a first strike and then delivering a counter-blow on what could only be empty silos and deserted bomber bases became highly unattractive. The result was a shift back to 'city-busting', holding the people rather than the weapons as hostages; 400 one-megaton weapons able to hit area targets would suffice. This totally amoral doctrine was dressed up under the term Mutual Assured Destruction and its appropriate acronym (MAD). The tactical counterpart to this change of heart took a further five years to mature. It came to be realised that large-scale assault on NATO, while still a de adly danger, was by no means the only or even the most likely contingency. (Barnaby & Holdstock, 2003, p. 39) At that time the total nuclear stockpile of the United States, at its highest point, had an estimated explosive yield of some 9 billion tons of high explosive and the Soviet stockpile must have been much the same. In the 20 years from 1945 to 1965 nuclear warheads evolved to fill every possible ecological niche on the battlefield and in numbers far greater than any rational person could possibly have considered useful. (2003, p.